Free Expert Advice

By Dawn Roberts, Sales Expert

No company owns a customer. At best, you get to caretake them until they no longer need you or a better offer comes along. 

Most customers are like cats; they come when they need something, have little loyalty (and several ‘owners’) and are easily...

By Dawn Roberts, Sales Expert

Picture the scene, you are on a train platform and a fellow passenger smiles at you. They look friendly and professional enough, so you smile back. Then they quickly walk over to you and tell you how great they are at their job, how much of a catch they are and that...

By Dawn Roberts, Sales Expert

No, I’m not talking about my customers or even yours. I’m talking about you and me.

I want you to take off your business hat, put on your customer hat, and look at service through those eyes.

As buyers, we receive poor service all the time. We expect and...

By Dawn Roberts, Sales Expert

We all buy stuff all the time. Some things are habitual buys, while others are more impulsive and spontaneous. But they are linked by the same driver: DESIRE! 

A product doesn’t have to be sexy for us to desire it, we just have to directly link it to a...