Free Expert Advice

 
Two Minute Tip: The power of the Six-Word Story running a business

By Stevie McDougall, HR Expert

Legend has it that Ernest Hemingway wrote the first Six-Word Story. But how can it be applied to your business?

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Are your customers cats or dogs? customer service sales

By Dawn Roberts, Sales Expert

No company owns a customer. At best, you get to caretake them until they no longer need you or a better offer comes along. 

Most customers are like cats; they come when they need something, have little loyalty (and several ‘owners’) and are easily...

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Two Minute Tip: Why you need to get ready for 5th April financial planning

By Jamie Hughes, Financial Planning Expert

Why the 5th of April? Jamie explains why the date is important to your finances and outlines what you need to do right now.

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Why selling is like dating sales

By Dawn Roberts, Sales Expert

Picture the scene, you are on a train platform and a fellow passenger smiles at you. They look friendly and professional enough, so you smile back. Then they quickly walk over to you and tell you how great they are at their job, how much of a catch they are and that...

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Two Minute Tip: How to protect your passwords cyber security

By Chris Brown, Cyber Security Expert

Be sure to watch this video from Chris, who explains how to protect all your passwrods, simply and securely.

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The unconventional source of inspiration: A grandparent's perspective hr

By Stevie McDougall, HR Expert

As a seasoned HR consultant, I have encountered numerous sources of inspiration throughout my career. However, the most unexpected and profoundly influential source of inspiration in my life has been my grandchildren – Jaxon, Callum, and Lucy. Despite their...

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Freelancers, where's your productive place? running a business

By Caroline Sangers-Davies, Marketing Strategy Expert

Yesterday I worked in a client’s office kitchen. In addition to the obvious benefits of tea and biscuits, it allowed me to soak up the culture of the organisation, chat with fellow freelancers working on the same project, keep in touch...

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Two Minute Tip: Why the media aren't using your press release public relations

By Martin Williams, PR Expert

Martin's short video shows you how to avoid the very common reasons why the press don't publish news releases from small businesses.

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Are your customers loyal or lazy? sales

By Dawn Roberts, Sales Expert

No, I’m not talking about my customers or even yours. I’m talking about you and me.

I want you to take off your business hat, put on your customer hat, and look at service through those eyes.

As buyers, we receive poor service all the time. We expect and...

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Two Minute Tip: The Eisenhower Principle hr running a business

By Stevie McDougall, HR Expert

In this short video, Stevie explains what the Eisenhower Principle is and how you can use it to work more productively.

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The biggest fail in attracting customers sales

By Dawn Roberts, Sales Expert

We all buy stuff all the time. Some things are habitual buys, while others are more impulsive and spontaneous. But they are linked by the same driver: DESIRE! 

A product doesn’t have to be sexy for us to desire it, we just have to directly link it to a...

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How to find totally free images for your business, legitimately marketing

By Jane Steen, Small Business Marketing Expert

Most of us need images for our business, whether it's to illustrate a blog post (like this one!), to make an advert more interesting, or to use on a leaflet or flyer. And the good news is, you don't have to infringe an artist's copyright by pinching...

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